Andrew Goodwins Theory

Andrew Goodwin’s Theory	Queen – Don’t Stop Me Now	Park jimin –  love yourself	Mabel – finders keepers
Genre characteristics: style and iconography (e.g. stage performance in a metal video)	With queen being a rock band, they have followed various conventions such as stage performances and many close-up shots of the instruments that they heavily rely on. It can also be mentioned that the lowkey lighting is also useful	It follows conventions of a pop ballad with high key lighting and a typical theme of love, an emotional topic. The mise en scene also relates to the atmosphere of the visual.	With it being a heavily dance based music video most of the camera time is of people dancing. There is also a lot of lowkey lighting
Relationship between lyrics and visuals with the visuals illustrating, amplifying or contradicting the lyrics	The visuals related to some aspect as when they were relating to themselves they would have a clip of them singing whereas the rest would be of the instruments	There are many moments that each of these relate as the colour of the music video changes as specific colours are mentioned.	Most of the lyrics relate to the action being performed by the visual, amplifying the lyrics.
A relationship between the music and visuals, e.g. editing to the beat	As the video didn’t contain a lot of editing the shots of the instruments would always significantly be on a main beat	There is a lot of editing to the beat. Not only is the editing on beat but each action made by the visual also matches the beat	As it is heavily danced based the dancing is done on beat as well as the editing
Multiple close shots of the artists to create visual style a ‘star image’ to sell the artist	There were many shots of the main vocalist whilst the others were only of the band members instruments	There is multiple close shots of the visual which would sell to the target audience	Multiple close shots of the visual, with a very light background sell the image of a ‘star’ making them stand out more
A frequent reference to notion of looking (screens within screens and particularly voyeuristic treatment of the female body)		There are moments when the viewer is looking through a telescope at the visual. This is to represent the audience as the figurative ‘girl’ in the video	As the main visual is female, there is an extremely voyeuristic treatment being made. This includes the obvious outfit and style of dancing
Inter textual references to other media texts may be present			There is a shot where another person is taking a picture toward s the camera or at the audience. This camera appears throughout the video